Take-aways from the Tbex Conference in Ireland

It’s going to take some time to digest everything and decide whether attending the tbex conference in Ireland was worth the effort. It was an interesting experience to be sure. And I know I gleaned some interesting tips and learned some new things. It gave me a better insight into how the whole marketing and content creation game works. Ultimately, I suppose, it’s going to be up to me to work and try some of the new things I got from the conference, and that will determine whether it was worth it.

Over those few days I did reflect a little on my nature, on what makes me tick. I am by nature a ‘fixer’. I fix things. If someone comes to me with a problem, I want to jump in and fix it. A crazy example happened yesterday. We were visiting Kerry Woolen Mills outside of Killorglin, Co Kerry. As we were being shown around the mill, our guide mentioned that some of the machinery we were looking at was old and no longer working, and that the only people who could repair it had to be brought in from the UK. My immediate thought was I’d like a go at trying to fix it!

One of the overriding messages that came through the TBEX Ireland conference was that success takes work. Consistency and constant working at what you want to achieve has a better chance of resulting in success than pure native talent. Whether it is creating content or doing all the SEO and Social Media positioning to get your work read, and better yet, paid for, it takes time and effort.

I’ve always thought that I could be good at content creating, that I could someday write a book that people will actually want to read, but I know that I procrastinate and get easily distracted by other things (fixing things) and don’t devote the time to working at writing and content creating. I’m going to have to work at developing some new habits. If I’m able to do that, the TBEX conference will have been worth it and the things I learned will prove useful. I’ve got my work cut out for me.


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